Profitable branch through effective management of its P& L

Financial Performance
* Use multiple levers/drivers to increase profitability/ cost efficiency of the branch e.g. balancing cost and revenue performance

Sales Management
* Formulate and achieve branches sales strategy through working closely with product VCs, using competitor intelligence, customer feedback etc
* Maximise every customer contact opportunity for sales by coaching branch teams

Sales Management -
* Marketing activities penetrate community through leveraging the local customer mix
* Participation or leading elements of regional sales strategy

Customer Experience Management
* Strong branch experience for customer through implementation of Outserve principle
* Recognized as the bank of choice in the community with highest client penetration rate
* Branch renowned locally for exceptional client experience

Branch/Region Leadership & People Management
* Branch has a team of effective acquisition & portfolio mgrs to market the various VC products
* Role model for bank¿s desired values
* Robust source of candidates for critical roles available
* Leveraging/Interpretation of Sales performance indicators to motivate and drive performance of team and to achieve LT profitability of branch
* An iconic respected community business leader in and around his community

Risk Mitigation
* Branch complies with external and internal regulations and policies covering Operational, Credit, Reputational and People Risk
* Healthy approval rate ratio versus number of loan submissions
* Achieves KPIs set for operational, credit, people and risk parameters